Let’s be brutally honest. The rush is to get traffic and to get the people of your organization booked on shows to talk about it. [That] leads you to not do the rigor and fact-checking that you do in other situations.
CNN alone will have a team of roughly 400 reporters, cameramen and crew assigned to the wedding. The network has 50 people on the ground working on the breaking news in Japan, plus others scattered in Bahrain, Tunisia, Libya and Egypt. Ten cameras will be stationed around Buckingham Palace to capture the day’s money shot—the royal family assembling on the balcony as Prince William and his bride share a kiss.
Amy Chozick and Cecilie Rohwedder, Wall Street Journal, The Ultimate Reality Show.
An estimated 2 billion people are expected to watch on television all or part of the wedding between Prince William and Kate Middleton. Another 450 million are expected to watch live streaming or listen on the radio.
In digital, there are a myriad of things we could do, but in this era of transition and scarce resources, the real question is what we must do.