We now live in a world where we have public lives and private lives — and for over a century now, since roughly the point at which the above article appeared, the portion of our lives considered “public” has been expanding, while the portion of our lives we can consider “private” has been contracting.
Felix Salmon, How Technology Redefines Norms, Reuters.
What’s more, Jarvis himself is a prominent proponent of the idea that we should maximize the speed at which we move our lives into the public realm; he also equates a desire for privacy with being “scared of the public” .
Never before have we faced so many opportunities to turn the formerly-private into the newly-public. As those opportunities arise, many people adopt them, and turn “public” into the new norm for such activities. Eventually, the norms become societally entrenched, to the point at which it is now utterly unobjectionable for those who once would have been labeled “kodak fiends” to take photographs outside a Newport tennis tournament.
My point here is that technology has a tendency to create its own norms.
Which means, according to Salmon, that if wearable computing (like Google Glass) is successful, norms about what is public and private will continue to change, so if you are attached to what’s normal now, it’s better not to be, or you have every reason to worry.
So if your phone doesn’t move from a single location between the hours of 10 p.m. and 6 a.m. for say a week or so, Facebook can quickly deduce the location of your home. Facebook will be able to pinpoint on a map where your home is, whether you share your personal address with the site or not. It can start to build a bigger and better profile of you on its servers. It can start to correlate all of your relationships, all of the places you shop, all of the restaurants you dine in and other such data. The data from accelerometer inside your phone could tell it if you are walking, running or driving. As Zuckerberg said — unlike the iPhone and iOS, Android allows Facebook to do whatever it wants on the platform, and that means accessing the hardware as well.
This future is going to happen – and it is too late to debate. However, the problem is that Facebook is going to use all this data — not to improve our lives — but to target better marketing and advertising messages at us. Zuckerberg made no bones about the fact that Facebook will be pushing ads on Home.
Om Malik, GigaOm. Why Facebook Home bothers me: It destroys any notion of privacy.
FJP: Note that these concerns can be applied to Google, Apple and the rest. Our phones, after all, are surveillance units. Just ask Malte Spitz. But the concerns Om raises here are important to understand if you’re thinking about installing Facebook Home on your phone.
Facebook officials are now acknowledging that the social media giant has been able to create a running log of the web pages that each of its 800 million or so members has visited during the previous 90 days. Facebook also keeps close track of where millions more non-members of the social network go on the Web, after they visit a Facebook web page for any reason.