The visual Web continues to push forward, one publisher site at a time.
Publishers across the digital media landscape are redesigning their sites to mimic the photo-friendly grid layout of social sites like Pinterest. Media companies from The New York Times to CNN to Mashable are falling in love with the less-is-more design approach, both as a way to create a better user experience and a route to integrate ads less awkwardly.
“The holy grail is how advertising feels more integrated to the pieces,” said Dan Gardner, co-founder of design shop Code and Theory. “As a page becomes more visual, it allows advertising to feel more integrated. It’s not to confuse what’s advertising and what’s editorial, but advertising can now be more part of the experience.”
That experience is transforming websites. Instead of putting up blocks of text, publishers are understanding that big, bold, beautiful images attract more attention from visitors. The old-fashioned way of presenting information was to offer an inherent hierarchy: news story headlines get bigger treatment, other articles get smaller text. Visual approaches change that.
Click through to read what designers have to say about the Pinterestification of publisher sites.