posts about or somewhat related to ‘publishing’
Memo to staff from The Daily’s editor in chief Jesse Angelo and publisher Greg Clayman.
The News: The two-year-old iPad only newspaper will shut down after releasing its December 15 issue.
The Issue(s): Basically, being locked into the iPad. Yes, the Daily had a hundred thousand subscribers, and yes, it built out a robust social media presence but going iPad only for the meat of its content was too much too soon. There were just too many people locked out (and locked in) for it to thrive.
Another way to put it is this thought from Trevor Butterworth, a former weekly columnist for The Daily:
So, The Daily meets its doom on December 15. The editorial section, et moi, bit the dust over the summer, so not much of a shock. The single biggest failing? You can’t create an entirely new brand and take it behind a paywall after 4 weeks, while limiting its footprint on the Internet, and then expect people to buy it. Where was the marketing?
Second, it simply added more average-reader content to a market saturated with free average-reader content. It didn’t have the courage to be cool, quirky, nerdy, obsessive or snarky. Its demise is a wake-up call for those who confuse cool technology with being cool - and those who think more of the sameness is going to produce a paying customer base for a mainstream media product.
Saska Saarikoski, Brands, Stars and Regular Hacks — a changing relationship between news institutions and journalists (PDF).
Saarikoski, a former culture editor at Finland’s Helsingin Sanomat, conducted surveys and interviews with editors, publishers and reporters about the issues raised by the branding of journalists. The result is this recent report from the Reuters Institute for the Study of Journalism.
Via the BBC:
Google has settled a seven-year legal spat with the Association of American Publishers (AAP).
The row blew up in 2005 over Google’s plan to scan and digitise books for a vast digital library.
The AAP said that the project could involve massive copyright infringement because it could make available digital copies of copyrighted works.
The settlement lets US publishers decide which works should, or should not, be in Google’s library.
This settles one of the main objections to the library project which planned to scan every book unless publishers and authors specifically objected…
…As part of the deal Google has also agreed to provide digital copies of the works that publishers and writers make available for the library.
FJP: That was a long time coming.
Publishers are innovating in various ways across digital platforms. Digiday’s Josh Sternberg caught up with Jay Lauf, publisher of The Atlantic, to discuss how The Atlantic will generate digital revenue in the future:
The Atlantic, the venerable155-year-old publication, is doubling down on its approach to the new wave of digital advertising: native ads. Launched three years ago, Native Solutions creates ad programs that have the look and feel of The Atlantic’s content. The goal: help brands create and distribute engaging content by making the ads linkable, sharable and discoverable. For example, take a look at the work it did with Porsche on the image-heavy sponsored post, “Where Design Meets Technology,” which was shared 139 times on Facebook and 80 times on Twitter.
The Native Solutions programs has been so successful that it now accounts for half of digital ad revenue, which is up over 50 percent so far this year.
“A lot of people worry about crossing editorial and advertising lines, but I think it respects readers more,” Lauf said. “It’s saying, ‘We know what you’re interested in.’ It’s more respectful of the reader that way.”
Read the entire article at Digiday.