Posts tagged publshing

Conde Nast, Hearst iPad Subscriptions Coming Soon

Publishers have struggled with Apple to offer subscriptions to their titles rather than one-off sales. This appears to be changing with news that both Hearst and Condé Nast have deals in place that will let them go the subscription route.

Via the New York Post:

Condé is expected to make the New Yorker available next week to capitalize on coverage of Osama bin Laden’s death.

But by the end of the May, Condé will have the seven other magazines that are currently selling single-copy-only editions on the iPad available via subscriptions, including Wired, Golf Digest, Glamour, Vanity Fair, Self, Allure and GQ.

The deal will involve drastically slashing the single-copy price of the digital issue to $1.99 from the $4.99 price tag for the digital New Yorker and GQ — the same as the newsstand price — and from $3.99 for digital Glamour and Wired.

Annual subscriptions for each title will sell for $19.99.

In digital, there are a myriad of things we could do, but in this era of transition and scarce resources, the real question is what we must do.