The printed word is alive and well whether it takes a paper delivery or digital delivery.
Tina Jordan, Vice President, Association of American Publishers, interviewed by the New York Times. Publishing Gives Hints of Revival, Data Show.
A survey of 1,963 publishers by two major trade groups reveals that the book publishing industry is on the rebound.
Key findings via the Association of American Publishers:
Overall U.S. publishing revenues are growing
Publishers’ net sales revenue has grown annually; 2010’s $27.94 Billion is a 5.6% increase over 2008.
Overall U.S. publishing unit sales are up as well
Publishers’ 2.57 Billion net units sold in 2010 represent a 4.1% increase since 2008.
Americans, young and old, are reading actively in all print and digital formats
2010 total net sales revenue in the consumer-focused Trade market is $13.94 Billion, increasing 5.8% since 2008 (and excluding 2011’s e-book sales surge). Both Adult Fiction and Juvenile (non-fiction and fiction) have seen consistent annual gains.
Without much notice, some dedicated editors, reporters, news entrepreneurs and sponsors are refusing to lament the collapse of an industry. Instead, working from a nonprofit model, they have for decades been breaking important stories, and in just the last few years have made striking gains in numbers, recognition and impact.
Great reporting is still being done by the traditional media, but there is very little of it. It is the nonprofit model… that shows the most promise. More than anything else I can think of, it will serve — is already serving — to hold leaders accountable and keep important issues in public view.
Nonprofit news organizations are important in another respect. The Watergate era made many people see journalism as honest, worthwhile work. They don’t today. The nonprofit model, as it grows and strengthens and stays independent, could bring that spirit back and draw bright, idealistic young people into the profession.
And wouldn’t that be nice.