Want some Gumbo with that Magazine?
Publishers constantly consider their business models. Often it’s the now mundane debate about whether to paywall or not to paywall. Other times it’s about brand diversification.
For example, the Washington Post survives because the Washington Post Company makes millions off of Kaplan, its for-profit education company. The New York Times Company, until recently, was part owner of the Boston Red Sox. Hearst, which publishes magazines such as Cosmopolitan, Esquire and Popular Mechanics, owns a number of television, radio and cable stations.
In turbulent times, diversification can be a good thing. So take the Oxford American, the 23-year-old quarterly dedicated to southern writing. They’re opening a restaurant.
Via the Oxford American:
The Oxford American, a literary magazine of Southern culture, will soon transform its new buildings in Little Rock’s burgeoning South Main Street (SOMA) district into a home for diverse arts programming, thanks to a significant grant from ArtPlace.
The space will include a restaurant that will celebrate Southern culinary culture. Accompanying the food will be nightly cultural programming that will feature the best of Southern arts and culture across a variety of formats including literature, music, film, art and drama. The Oxford American will focus on community-oriented programming developed through partnerships with local organizations and institutions.
The Oxford American will also outfit this space with recording (audio and video) equipment that will allow all of the programming to be live-streamed over the organization’s website as well as recorded for podcasts, videos, and other presentations. New and unique broadcasts also will be developed through The OA’s existing partnerships with NPR and PBS. As a result, the programming will be viewed and appreciated by people all over the world.
ArtPlace is a new national collaboration of eleven major national and regional foundations, six of the nation’s largest banks, and eight federal agencies, including the National Endowment for the Arts, to accelerate creative placemaking across the U.S. To date, ArtPlace has raised almost $50 million to work alongside federal and local governments to transform communities with strategic investments in the arts.
Good reads. Good eats. Good entertainment.