Your time is limited, so don’t waste it living someone else’s life.
At a special event held this morning at Apple headquarters, CEO Steve Jobs introduced an “ultra-magical, breathtaking, life-changing” new 42-inch widescreen iPad. The device, which he christened the iPad 42, capitalizes on consumers’ rising use of tablet computers — a market Apple has dominated since the introduction of the first iPad in early 2010 — for viewing video.
The latest iPad will retail for $1,699 when it goes on sale, first in the United States, on Sept. 22. An innovative origami-style cover, sold separately, allows it to be propped up at a 90-degree angle or even hung from a wall, though Mr. Jobs emphasized that the iPad 42 is “surprisingly light” at just 38 pounds and is meant to be a portable device…
…Still, some industry observers questioned whether consumers might be confused by Apple’s new offering, given that its form factor is similar to that of other existing products. “Of course, when the first iPad came out,” said tech analyst Delia Dougherty, “people dismissed it as just a giant iPod Touch, and then Apple went on to ship 15 million of them by the end of 2010. Call the iPad 42 an iPad on steroids or a glorified flat-screen TV set if you want — but remember, whatever it is, it has Apple’s logo on it, and that makes it a game-changer.
Simon Dumenco, AdAge, reporting from next year as part of a series looking at the future of television.
So, there’s this tablet device that turned the computer world on its head about a year ago, and apparently the company responsible had a big announcement yesterday. News of the Apple iPad 2 product launch was somewhat inescapable, and had been preceded by months of breathless anticipation and tense speculation. Maybe you heard.
With more than 15 million first generation iPads sold—beating even the most bullish estimates—it’s not an overstatement to say that Apple has set the standard for tablet computing. And while some may revel in the specs, the juiced-up processing power, and onboard cameras available with the iPad 2, there’s more beneath the surface, according to CNET’s Chris Matyszcyk, who writes one of the most cogent wrapups of why the iPad 2 matters.
Apple, though, believes, and with some justification, that it simply isn’t in the gadget business. It sees its competitors precisely as the nerds, the geeks, but not the romantics. It sees them as more prepared to play with their gadgets for the gadgets’ sake, rather than to enhance their experience of life somewhere out there. These are not the guys who will get the girl.
At the same time, it sees its own business as bringing people closer to a better life experience, whatever that might mean for them. The Garage Band demonstration, for example, brought many nearer to the idea that they can create music, even if they can’t read a note.
The contrast couldn’t be clearer between Jobs’ presentation of the iPad 2 and the recent Verizon ad for the Motorola Xoom. While the former emphasized lightness, music, and movies, the latter talked gyroscopes.
Technology for technology’s sake is great, but the experience is what matters. Understanding the experience people want, and building technology to suit, is why the company’s market cap was $324 billion when the NASDAQ exchange closed yesterday, and why Apple stock has increased in value nearly $100 per share over the past six months alone.