Posts tagged with ‘style’
A lead is a promise. It promises that the piece of writing is going to be like this. If it is not going to be so, don’t use the lead. A lead is good not because it dances, fires cannons or whistles like a train, but because it is absolute to what follows.
— John McPhee, Pulitzer Prize winner, New Yorker author, Writing a Strong Lead is Half the Battle.