Posts tagged success

Apple’s Newsstand application aiding digital magazine sales, says ‘I told you so’

According to AllThingsD, the shelf isn’t just a real estate hog on your springboard, it’s actually helping to boost sales; Popular Science alone has seen an uptick in subscriptions on the order of 11,000 since the app launched, and signs of slowdown are nowhere to be spotted. PopSci’s results may not be found in every publishing house, but it’s as solid a sign as any that the tactic may be working. Hit the source link for that whiz-bang chart action.

via Engadget and allthingsD

Apple’s Newsstand application aiding digital magazine sales, says ‘I told you so’

According to AllThingsD, the shelf isn’t just a real estate hog on your springboard, it’s actually helping to boost sales; Popular Science alone has seen an uptick in subscriptions on the order of 11,000 since the app launched, and signs of slowdown are nowhere to be spotted. PopSci’s results may not be found in every publishing house, but it’s as solid a sign as any that the tactic may be working. Hit the source link for that whiz-bang chart action.

via Engadget and allthingsD

The NYT doesn’t have a paywall; it’s a line of sandbags

Will the paywall result in a single new reader coming to the New York Times? That seems unlikely at best. While it’s not impossible that someone might suddenly decide to pay for the paper despite not being a regular reader, it seems more likely that the people currently paying are die-hard NYT fans. And that’s great — although the comparison Salmon makes to a museum might cut a little close to home — but it’s hardly a forward-facing digital strategy, as I’ve argued in the past (and others have argued as well).

Read the whole article at GigaOm

Join the discussion, let us know what you think about the NYT paywall or just paywalls in general!  

Conde Nast’s text-focused New Yorker iPad app draws 20k subscribers

Publisher Condé Nast has seen early success with its iPad app for The New Yorker magazine, drawing in a total of 100,000 readers, including 20,000 paying digital subscribers.

The New York Times reports the digital subscription numbers for the iPad version of the publisher’s flagship magazine. Given that readers pay $59.99 a year for a digital subscription, Condé Nast appears to have made close to $1.2 million in subscription revenue from the app so far, before Apple’s 30 percent cut. The digital version has also attracted 75,000 print subscribers who can download the app for free. The remaining several thousand readers choose to buy single issues for $4.99 a week.

via AppleInsider