It’s not that far-fetched to imagine 20 to 25 percent of magazines’ readership existing in a digital platform three to four years from now.
Scott Dadich, Condé Nast’s vice president of digital magazine development, explaining the company’s tablet strategy.
Justin Ellis, Nieman Lab. Condé Nast’s Scott Dadich on reinventing mags for the iPad and why partnering with Apple matters.
Mobile devices, led by the iPad and Android phones and tablets, have overtaken computers on Wi-Fi networks. In 2010, Windows and Mac OS X accounted for 64% of devices that accessed Wi-Fi networks, while iOS accounted for 32% and Android was just 1%. A year later, iOS and Android now represent 58% of Wi-Fi devices, while Windows and Mac OS X account for 36%. (source)
Ad Age: Will there be a Rolling Stone edition for the iPad?
Mr. Wenner: You can get it through Zinio or through our website and our archives are available on the website. At some point I’m sure it will be on the iPad but I’m not in any rush to break what I consider fundamental principles of what the magazine industry has to have and make a deal with Apple that will mortgage me into the future on the basis of getting 2,000 copies sold a month.
My wife and daughter and I were sitting around the dinner table, talking about what kind of contract I would do next, and with what publisher. And my then eleven-year-old daughter said, “Daddy, why don’t you just self-publish?”
And I thought, wow, no one would have said something like that even a year ago. I mean, it used to be that self-publishing was what you did if you couldn’t get a traditional deal. And if you were really, really lucky, maybe the self-published route would lead to a real contract with a real publisher.
But I realized from that one innocent comment from my daughter that the new generation was looking at self-publishing differently. And that the question—“Should I self-publish?”—was going to be asked by more and more authors going forward. And that, over time, more and more of them were going to be answering the question, “Yes.
Barry Eisler, a New York Times best selling author, recently turned down a $500,000 advance from a publisher in order to self-publish his next book.In a lengthy Q&A with author Joe Konrath, Eisler explains how the legacy publishing system works, why he thinks self-publishing makes sense and what lessons both self and legacy publishers can learn from digitation of the publishing industry.