The Economist + Pressly + Tumblr = Electionism
The Economist recently launched a 2012 presidential HTML5 site for tablets called Electionism and uses a nifty bit of MacGyvering to get it done.
It appears the Economist Group Media Lab is using Tumblr as a backend where they curate content from various news sources. These feed into Pressly, a startup that pulls RSS feeds and Twitter posts, and extracts the content contained within links for magazine-style tablet display.
Pictured above are various screens from a tablet display and includes the Electionism Home, Category, Twitter and articles. The site currently works on the iPad, Galaxy Tab and Kindle Fire.
Interested in following the actual Electionism Tumblr? That’s over here.
Select images to embiggen.