Posts tagged tips and tricks

Check One, Check Two: Our Webcasting Checklist
Next Wednesday we’ll be Webcasting GigaOm’s paidContent 2012 event from the Times Center in New York City.
From past experience, Murphy’s Law dominates the production of these type of things. If the Webcast is supposed to start at 9am, everything will work until 8:58 and then all hell breaks loose.
To prepare we take things apart, put them back together again, start streams, stop streams, figure out how and why things break, and figure out how to put everything back together again.
The gear we use runs as follows:
TriCaster: This is the boxy think in the photo. It’s essentially a Windows box with NewTek’s TriCaster video mixing software in it. Our audio and video feeds go into this, and from there we push the feed out to Livestream.
Livestream: Livestream is a live event platform that’s been used by the New York Times, ABC and CBS News, the Associated Press among others. If you can get your video to it (say, with a TriCaster), Livestream can push it out to desktop, mobile and tablet clients.
Sony EX1: We’ve been using these cameras for a while now and they’re work horses. So, a couple EX1’s with 100 foot SDI cables connecting back to the TriCaster will let us position our cameras around the Times Center. 
Mackie Board: While the TriCaster has an audio mixer built into its software, over time we’ve felt that having a separate, analog mixer makes things easier and gives us better overall sound. Also, when there are odd and peculiar audio irregularities (remember Murphy’s Law from above), there’s something reassuring about reaching out and working with real life knobs and sliders rather than pointing and clicking through a software interface. It’s much faster too. So, the house audio will be fed into the Mackie and from there it will go into the TriCaster before being pushed to Livestream.
I’ll post next Tuesday where people can watch the event. The lineup looks great and includes WordPress founder Matt Mullenwag, Pulitzer Prize winner Richard Russo, Condé Nast president Bob Sauerberg and News Corporation CEO Jon Miller among others.
The agenda: explore “business models and debate the best ways to keep content meaningful and profitable in an ever-changing digital environment.”

Check One, Check Two: Our Webcasting Checklist

Next Wednesday we’ll be Webcasting GigaOm’s paidContent 2012 event from the Times Center in New York City.

From past experience, Murphy’s Law dominates the production of these type of things. If the Webcast is supposed to start at 9am, everything will work until 8:58 and then all hell breaks loose.

To prepare we take things apart, put them back together again, start streams, stop streams, figure out how and why things break, and figure out how to put everything back together again.

The gear we use runs as follows:

  • TriCaster: This is the boxy think in the photo. It’s essentially a Windows box with NewTek’s TriCaster video mixing software in it. Our audio and video feeds go into this, and from there we push the feed out to Livestream.
  • Livestream: Livestream is a live event platform that’s been used by the New York Times, ABC and CBS News, the Associated Press among others. If you can get your video to it (say, with a TriCaster), Livestream can push it out to desktop, mobile and tablet clients.
  • Sony EX1: We’ve been using these cameras for a while now and they’re work horses. So, a couple EX1’s with 100 foot SDI cables connecting back to the TriCaster will let us position our cameras around the Times Center. 
  • Mackie Board: While the TriCaster has an audio mixer built into its software, over time we’ve felt that having a separate, analog mixer makes things easier and gives us better overall sound. Also, when there are odd and peculiar audio irregularities (remember Murphy’s Law from above), there’s something reassuring about reaching out and working with real life knobs and sliders rather than pointing and clicking through a software interface. It’s much faster too. So, the house audio will be fed into the Mackie and from there it will go into the TriCaster before being pushed to Livestream.

I’ll post next Tuesday where people can watch the event. The lineup looks great and includes WordPress founder Matt Mullenwag, Pulitzer Prize winner Richard Russo, Condé Nast president Bob Sauerberg and News Corporation CEO Jon Miller among others.

The agenda: explore “business models and debate the best ways to keep content meaningful and profitable in an ever-changing digital environment.”

How to Work With Data

The other day, Bitly’s data chief Hilary Mason explained how to get started with data.

Today, she discusses how to work with data, from getting it, to exploring it to interpreting it.

A while back, Hilary and Columbia mathematician Chris Wiggins wrote about this process, called it a taxonomy of data science, and gave a roughly chronological account of what one does with data: Obtain, Scrub, Explore, Model and iNterpret.

No, that’s not a typo, it’s part of an acronym: OSEMN, which rhymes with possum, which means you pronounce it “awesome”.

To get more details than Hilary offers here, check their article. It offers code examples and tools and tricks to work through each of the steps above.

Getting Started With Data

Hilary Mason, Bitly’s data chief, gives advice on how to get started in data science, from finding a buddy to tutorials you can watch and books you can read.

Bonus: Why you don’t need to be a math whiz.

Double Bonus: See her next video, How to Work With Data.

Ten Social Media Tips of 2012 from Brian Solis

Ten Social Media Tips

In 2012, consider yourself a digital anthropologist or sociologist as you immerse yourself in a day in the life of your connected consumer and seek to close the chasm between you and them.

There are many professional social media analysts, researchers and strategists who can help you find the answers you seek.

Starting now and forever, technology and empathy are now part of your business strategy. To what extent disruptive technology impacts your markets will depend on your industry and the rate of adoption within it.

Priority areas for your social media strategy should include an understanding of the following:

1. Social Networks from Facebook to Twitter to Google+ and how they’re connecting to influencers and businesses

2. Geo-location check-in services such as Foursquare and Facebook location updates to share locations and earn rewards or opportunities for discounts.

3. Crowd-sourced discounts and deals including Groupon and LivingSocial and what’s valued and why.

4. Social commerce services like Shopkick and Armadealo and how they create personalized experiences that are worth sharing.

5. Referral based solutions like Yelp, Service Magic, and Angie’s List to make informed decisions and how shared experiences can improve your business, products, and services.

6. Gamification platforms such as Badgeville and Fangager, and why rewarding engagement improves commerce and loyalty.

7. How your consumers using mobile devices today and what apps they’re installing. Also, how they’re comparing options, reviewing experiences and making decisions while mobile?

8. The online presence your business produces across a variety of platforms such as tablets, smartphones, laptops and desktops. You must realize how consumers are experiencing the online presences you create and whether or not they deliver a holistic and optimized experience for each platform.

9. The consumer clickpath based on the platform consumers are using. Are you steering experiences based on the expectations of your customers? And are you taking into consideration the device or network where the clickpath begins and ends? Are you integrating Facebook F-commerce and m-commerce into the journey?

10. The expectations of connected consumers, what they value in each channel and platform, where they engage and how your business can improve experiences and make them worthy of sharing.

More Social Media strategy from Brian Solis here.

Is Huffington Post Reinventing the Liveblog?

Via Simon Owens at Nieman Journalism Lab:

A few days ago, I clicked on a link to an Associated Press article published at the Huffington Post and reporting on a new AP poll that found widespread support for the Occupy Wall Street movement. Like hundreds of other news outlets, HuffPo subscribes to the AP and runs its articles to supplement the original content the AOL-owned company produces on its own.

A curious thing happened when I finished the article, however: I didn’t stop reading.

At the bottom of the piece, I came across a liveblog that published up-to-the minute news on the protests. The posts were a mixture of links, block quotes, reprinted tweets, and even small original news nuggets being reported by HuffPo journalists on the ground. All together, I probably spent an extra 20 minutes on the site than I would have otherwise. I began clicking around and found that HuffPo had embedded this same liveblog at the bottom of nearly every article concerning Occupy Wall Street.

Read through for the nuts and bolts of what HuffPo is doing, why they’re doing it and how they’re doing it.

Interesting is Nico Pitney, Executive Editor of the Huffington Post Media Group, observing how they identified three types of readers — the news browsers who just want the article overview, the junkies who want the immediate (liveblog) update, and the newsies who want both — and how they’re trying to satisfy each.

The Proofreading Primer

Patrick LaForge, New York Times’ editor of news presentation, offers today’s best in Freshest Advices.

In a memo to the paper’s editors and reporters, he offers “proofreading tips culled from years of journalism tip sheets.”

  • Break your mind-set: Read the copy out loud. Read it silently, one word at a time. Read it backward and focus on the spelling of words. Print a copy. Preview it in a different application. Change the format or the screen resolution. Justify or unjustify the type. Take a break and return to it with fresh eyes.
  • Use spelling checkers but don’t trust them. In particular, be aware of homophone confusion: complement and compliment, accept and except, effect and affect, oversees and overseas.
  • Memorize frequently misspelled and misused words. Here’s a list: http://www.yourdictionary.com/library/misspelled.html.
  • Beware of contractions and apostrophes: their and they’re, its and it’s, your and you’re.
  • After reading for content and spelling, proofread separately for punctuation.
  • Beware of doubled words at the end and start of a line. A doubled “that” will often slip right by if you let it.
  • Double-check proper names and claims of distinction (first, best, oldest, tallest, etc.).
  • Double-check little words that are often interchanged: or, of; it, is.
  • Check all the numbers, especially any reference to millions, billions or trillions. Do the math. Do the math again.
  • Set aside a regular time to review stylebook and usage rules. This includes backfield editors and reporters. If you don’t want someone to change your story on style grounds (and perhaps introduce an error), learn the basics and follow them.
  • Be aware of dates and days of the week, especially in advance copy or copy that has been held. Be aware of references to next month/last month around the time the month is changing.
  • Make a personal checklist of the things you tend to miss. Use it on every story.
  • Have someone else, preferably a copy editor, read behind you.

Last of all, think of our readers — and care what they think of us.

H/T: Regret The Error.

scribemedia:

5 Ways to Optimize your Facebook Page by Maya Grinberg
 Excerpt…

      1. featured photos
       2. The left side link panel
       3. Rolling Feedback
       4. Featured Links
       5. Wall tab layouts can be different

Get the details on each of the 5 tips at Social Media Examiner
Chao: Great article. I love all the screenshots and visual examples for each tip.  bravo!  for more curated articles on social media please follow our sister tumblr Scribe Media

scribemedia:

5 Ways to Optimize your Facebook Page by Maya Grinberg

Excerpt…

     1. featured photos

      2. The left side link panel

      3. Rolling Feedback

      4. Featured Links

      5. Wall tab layouts can be different

Get the details on each of the 5 tips at Social Media Examiner

Chao: Great article. I love all the screenshots and visual examples for each tip.  bravo!  for more curated articles on social media please follow our sister tumblr Scribe Media

Facebook’s Journalism Program Manager Vadim Lavrusik puts together “Facebook and Journalism 101,” a tips and tricks guide for journalists and news organizations using the behemoth network.

Via Vadim on Google+ (irony noted) and downloadable on Scribd.

Google’s Data Liberation Front released “Takeout”, a tool that lets you export data you may have across different Google applications.

Why’s this important? Because if you can’t export and control your data, you don’t “own” it. The service or social network does.

Via Wired:

Google’s new social network “Plus,” is so exclusive that people can’t get in, but the search giant is already making it easy to get out — clearly taking a shot at Facebook’s policy of not letting users download their data to use on other sites.

Google’s Data Liberation Front, an internal engineering faction dedicated to letting users export data from Google services, released a tool Tuesday called Google Takeout. The service lets users export their contacts, their Buzz feed, Picasa web photo albums, their Google profile and their “Stream” (the equivalent of Facebook’s newsfeed) in a format readable by other social networks.

Facebook, by contrast, gave users the ability to export their photos and stream in October, but only as html files that users can save to their computer and browse. Facebook does not allow users to export their profile and contacts’ email addresses and phone numbers from Facebook, saying it would be a violation of user privacy to let you export your friends’ e-mail addresses.

That despite the fact that those addresses are visible to you, and that they can be exported to the e-mail systems of Facebook’s partners Yahoo and Microsoft.

Journalism 101: Hula Hooping from the Hoop’s Perspective

Takeaway: Exit the media bubble and explore different angles in your reporting.

Kind of like Jimmy Breslin when he covered John F. Kennedy’s assassination in 1963. As other journalists went to press conferences and interviewed established experts, Breslin went to the cemetery and profiled the undertaker.

The above too fast for you? Check it in slow motion.

H/T: Kottke.org.

copyeditor:

“Tell as few people as possible where you are staying and what your plans are.
Have a plan for how you will be getting out of the area if something goes wrong, and review it hourly.
Know the roads in and out of the places you go to.
You must be extraordinarily deceptive.
Arrive early for appointments to see if there are suspicious people lurking about the location.
Be as inconspicuous as possible, almost chameleon-like.
Nothing says reporter like a polo shirt, baseball cap, khaki pants, and a press pass dangling from a lanyard around your neck.
Try to blend in with the population.”
This is just some of the advice that Mike O’Connor, a veteran war correspondent and representative in Mexico for the Committee to Protect Journalists, gave to reporters going into Mexico.

Federica Cherubini, Reporting on drug wars: the challenges for Mexican journalists
[via Editors Weblog]

copyeditor:

“Tell as few people as possible where you are staying and what your plans are.

Have a plan for how you will be getting out of the area if something goes wrong, and review it hourly.

Know the roads in and out of the places you go to.

You must be extraordinarily deceptive.

Arrive early for appointments to see if there are suspicious people lurking about the location.

Be as inconspicuous as possible, almost chameleon-like.

Nothing says reporter like a polo shirt, baseball cap, khaki pants, and a press pass dangling from a lanyard around your neck.

Try to blend in with the population.”

This is just some of the advice that Mike O’Connor, a veteran war correspondent and representative in Mexico for the Committee to Protect Journalists, gave to reporters going into Mexico.

Federica Cherubini, Reporting on drug wars: the challenges for Mexican journalists

[via Editors Weblog]

[N]ews organizations need to realize the game has changed. Being first with commodity news no longer registers with readers — and readers, ultimately, are the ones who pay the bills, to the extent bills are paid at all in our era. The more energy wasted pursuing obsolete bragging rights, the less energy available for what really does still register with readers.

So what’s that? Stories that require you to slow down and invest more time in fewer efforts.

With commoditized news, the lifespan of scoops is now so short that they don’t matter. But not all news is commoditized – and with that kind of news, scoops hold their value. Exclusive reports, investigative journalism, and thoughtful long-form features can’t be quickly matched or hollowed out by a competitor’s summary or retweet. There sportswriters still have a chance at a window of exclusivity and creating something that will stand out from the news stream and be remembered by readers – with credit where it’s due.
Jason Fry, National Sports Journalism Center, How to Get Further by Doing Less.

Can You Crowdsource Journalism with Amazon's Mechanical Turk

File this one under clever.

San Francisco journalists Jim Giles and MacGregor Campbell have teamed up with Carnegie Mellon’s Niki Kittur, an assistant professor in human-computer interaction, to see if they can “create a high-quality piece that could run in a reputable news magazine or newspaper” by crowdsourcing reporting through Amazon’s Mechanical Turk and synching tasks through computer algorithms.

…We’re going to assign this job to the workers on Amazon’s Mechanical Turk, an outsourcing website. We want the workers on MTurk to do the reporting, writing, editing and fact-checking — all the parts of the editorial process.

They readily admit the experiment could go up in flames but check out their progress on My Boss is a Robot.

We’re excited — if wary — to follow their results.

Crowdfunding Photojournalism

While more and more crowdfunding platforms are appearing, BBC picture editor Phil Coomes reviews Emphas.is, a site specifically set up to fund photojournalists.

What sets it apart from other crowd funding sites? Karim was keen to make the point that they are not inventing something new. As can be seen crowd funding is working for many people, including a number of serious photojournalists who are established names, including Larry Towell who raised the $12,000 needed to fund a trip to Afghanistan.

What Emphas.is does is to bring it all into one place and to focus solely on photojournalism and by doing so offers everyone a chance to get the best possible backing.

Photographers will be able to submit proposals for projects and stories they wish to cover, along with a proposed budget. These ideas will then be studied by a group of reviewers who will critically assess each idea, and only those they feel can succeed will then be promoted on the site and start to seek funding.

The photographers work will be presented to the reviewers anonymously and online. They won’t know who else is looking at the work so can’t discuss it, this should ensure a fair and open process. Those deemed to be sound proposals will go on the site and hopefully attract backing.