Posts tagged with ‘trends’

Zeitgeist 2012
Google’s studied more than one trillion searches made this year to put together Zeitgeist 2012, a look at what people are looking for throughout the world.
You can search by topic (eg., news, people, science, etc.) and by country. Results come in two flavors: “Trending,” which indicates most sustained searches throughout the year, and “Most Searched” for the overall most searched term.
In the United States, politics, natural disaster and everything else took a back seat to Whitney Houston as the most searched item.
Via the Washington Post:

Google also broke down its data to examine the different ways people use its search engine. The top trending image searches, for example, were for boy band One Direction and “Funny Pictures,” presumably from people looking to inject some levity into their day. And it could be a sign of the tepid economy that “money” also made the image search list. Sadly, just looking at pictures of cash won’t help you pad your wallet.
The company also highlighted the search terms that puzzled people the most in 2012. In its “What is…?” list, Google shared that people most often finished the query with the word “SOPA,” a reference to the Stop Online Piracy Act. But people were also eager to know about Scientology, the viral KONY 2012 video and the carpe diem acronym “YOLO.”
Turning to politics, Google also released lists of the top politicians, election issues and political gaffes of the year.
You can explore the site or download a 125-page PDF.

Image: Screenshot, Google Zeitgeist 2012 for News.

Zeitgeist 2012

Google’s studied more than one trillion searches made this year to put together Zeitgeist 2012, a look at what people are looking for throughout the world.

You can search by topic (eg., news, people, science, etc.) and by country. Results come in two flavors: “Trending,” which indicates most sustained searches throughout the year, and “Most Searched” for the overall most searched term.

In the United States, politics, natural disaster and everything else took a back seat to Whitney Houston as the most searched item.

Via the Washington Post:

Google also broke down its data to examine the different ways people use its search engine. The top trending image searches, for example, were for boy band One Direction and “Funny Pictures,” presumably from people looking to inject some levity into their day. And it could be a sign of the tepid economy that “money” also made the image search list. Sadly, just looking at pictures of cash won’t help you pad your wallet.

The company also highlighted the search terms that puzzled people the most in 2012. In its “What is…?” list, Google shared that people most often finished the query with the word “SOPA,” a reference to the Stop Online Piracy Act. But people were also eager to know about Scientology, the viral KONY 2012 video and the carpe diem acronym “YOLO.”

Turning to politics, Google also released lists of the top politicians, election issues and political gaffes of the year.

You can explore the site or download a 125-page PDF.

Image: Screenshot, Google Zeitgeist 2012 for News.

horaciogaray:

Twitter launches new, glossy, engaging pages for brands.

FJP: Will be interesting to see how news organizations leverage this.
Via VentureBeat: 

Today at a press event to announce a complete design and functionality overhaul for the service, Twitter executives also announced new brand-focused pages, enhanced profiles that will entice marketers to think of Twitter as an essential, expressive destination for consumer interaction…
…These new pages are free for brands to use. Twitter is starting the roll-out today with 21 initial brand partners, including such big names as Pepsi, Heineken, McDonalds, Disney/Pixar, Coca Cola, Verizon Wireless and many others.

horaciogaray:

Twitter launches new, glossy, engaging pages for brands.

FJP: Will be interesting to see how news organizations leverage this.

Via VentureBeat

Today at a press event to announce a complete design and functionality overhaul for the service, Twitter executives also announced new brand-focused pages, enhanced profiles that will entice marketers to think of Twitter as an essential, expressive destination for consumer interaction…

…These new pages are free for brands to use. Twitter is starting the roll-out today with 21 initial brand partners, including such big names as Pepsi, Heineken, McDonalds, Disney/Pixar, Coca Cola, Verizon Wireless and many others.

(via horaciogaray)

If you’re an 18-29 year old black or hispanic woman with some high school education, and living in a household that makes under $30 thousand a year, you’re most likely a texting machine. (Select image to embiggen.)
The Pew Internet and American Life Project study on Americans and Text Messages finds young adults in general have mighty thumbs:

18-24 year olds send or receive an average of 109.5 text messages per day—that works out to more than 3,200 messages per month. The median 18-24 year old texter sends or receives 50 texts per day (or around 1,500 messages per month).
One quarter of 18-24 year old text messaging users (23%) report sending or receiving more than 100 texts per day.
Just over one in ten (12%) say that they send or receive more than 200 messages on an average day—that equals 6,000 or more messages per month.

Image: Pew Internet and American Life Study via Flowing Data.

If you’re an 18-29 year old black or hispanic woman with some high school education, and living in a household that makes under $30 thousand a year, you’re most likely a texting machine. (Select image to embiggen.)

The Pew Internet and American Life Project study on Americans and Text Messages finds young adults in general have mighty thumbs:

  • 18-24 year olds send or receive an average of 109.5 text messages per day—that works out to more than 3,200 messages per month. The median 18-24 year old texter sends or receives 50 texts per day (or around 1,500 messages per month).
  • One quarter of 18-24 year old text messaging users (23%) report sending or receiving more than 100 texts per day.
  • Just over one in ten (12%) say that they send or receive more than 200 messages on an average day—that equals 6,000 or more messages per month.

Image: Pew Internet and American Life Study via Flowing Data.

Android Explodes, So Too Palm in an Opposite Kind of Way
US Trend in Smartphone Subscribers by Platform (October 2008 to April 2011).
Via ComScore.

Android Explodes, So Too Palm in an Opposite Kind of Way

US Trend in Smartphone Subscribers by Platform (October 2008 to April 2011).

Via ComScore.

Hashtagify.me allows you to visually explore hashtags usage on Twitter

Hashtagify.me allows you to visually explore hashtags usage on Twitter


Here’s the summary: The mobile market is large; local searches, games, and YouTube are all doing well on Mobile; and socializing is the most prominent use of the mobile Internet. See the full infographic below.

—Via Mashable by Sarah Kessler
click on the link to see the full infograhic

Here’s the summary: The mobile market is large; local searches, games, and YouTube are all doing well on Mobile; and socializing is the most prominent use of the mobile Internet. See the full infographic below.

—Via Mashable by Sarah Kessler

click on the link to see the full infograhic

Mainstream Media Drives Twitter Trends →

Researchers at HP have determined that it’s not people with the most followers, or those issuing tweet after tweet after tweet, that drive trending topics on Twitter. Instead, it’s the mainstream media.

The rest of us then curate and amplify those messages.

Via the HP blog:

The main determinant of whether an item trends – much more than who tweets about it or how often – was the specific subject of the tweet, the team found. That can be seen in the degree to which trending topics are the result of retweets – items passed from one individual’s network of followers to another’s.  31% of tweets of trending topics are retweets, their analysis showed.

The HP team collected data from Twitter’s own search API over a period of 40 days in the fall of 2010.  From the resulting sample of 16.32 million tweets, they identified 22 users who were the source of the most retweets when a topic was “trending.”  Of those 22, 72% were Twitter streams run by mainstream media outfits such as CNN, the New York Times, El Paisand the BBC.

A quick stop at Twitter shows that BOYBAND KOREA is currently trending. Wonder what media org started that one?

Vogue Popular Science Ballyhoo Girlfriend and Boyfriend

Magazine newsstand sales continue to drop.

Via AdAge:

Declines manifested at a range of magazines, moreover, including 7.6% at Shape, 8.1% at Essence, 8.9% at Men’s Health, 11.5% at Time, 12.4% at Seventeen, 14.5% at Prevention, 16.1% at Muscle & Fitness, 17.7% at Popular Mechanics, 18.8% at Allure, 22.4% at Lucky and 27.7% at Bon Appetit.

Some magazines defied the norm and improved their newsstand performances. Single-copy sales grew 4.6% at Vogue, for example, 5.3% at Food Network Magazine, 5.5% at All You, 8.5% at Fortune, 16% at House Beautiful, 20.6% at Health and 28.2% at Wired.

Color us interested on iPad accounting though. Seems that publishers bundle those sales into their physical mag sales. Makes the numbers less bad, and — in Wired’s case — pretty good.

Wired presented not just one of the biggest newsstand gains but one of the most interesting because it benefited heavily from the virtual newsstand of the iPad App Store. Its average single-copy sales of 105,614 in the second half included about 27,000 iPad editions.

Old-timey magazine covers scanned by clotho98 via Flickr/Creative Commons.

Investigative reporters in 2011 not only need to know all the basics, including how to crunch data, they also need to know how to tap into the crowd for information, funding and access to public and private sector documents. Imagine a Julian Assange in every state and major city in the US.

— Joe Bergantino, Director/Senior Investigative Reporter for the New England Center for Investigative Reporting, in response to a group Q&A conducted by the Poynter Institute.