Amy Chozick, The New York Times. A Comedy Show That Comes via a Hashtag.
Next week, Comedy Central is hosting a comedy show almost entirely on Twitter, with comedians posting video clips and jokes using the hashtag #ComedyFest. It’s an experiment to get users to watch video directly on Twitter, rather than use Twitter as a second screen while watching TV.
As early as next month, Comedy Central will introduce a free, ad-supported app, called CC: Stand-Up. Designed to look and feel like a cable channel devoted to stand-up, the app will offer videos of comedians performing routines.
A recommendation algorithm (similar to the one used by Amazon) will allow users to discover new comedians. If you watched Jeff Ross, for example, a web of other comics would pop up based on routines with similar topics (like mass transit), style (like dark humor) or other relationships (both like marshmallows).