WordPress Dominates Top 100 Blogs
Via Pingdom:
We just completed a study and found that WordPress is in use by 48% of the top 100 blogs in the world. This is an increase from the 32% we recorded three years ago.
Other developments since then include that custom blog publishing platforms are more common now, TypePad has all but disappeared from the top 100, Tumblr has made an entrance, and some companies really don’t want to spill the beans about what solutions they use.
Nice to see Tumblr is in the top 100.
New York Times Releases Collaboration Plugin for WordPress
Via Poynter:
More and more journalists use blogging platforms to write and edit stories, but those text editors are pretty basic: It’s not easy to see what changes others have made to a post. And two people can open the same post, overwriting one another’s edits.
The New York Times has solved those problems for online journalists by building a tool that will track changes in a browser-based text editor. The tool, called ICE (for Integrated Content Editor) was built so that it will work with a variety of text editors; the Times has already built plugins for WordPress and TinyMCE, a common text editor used in blogging platforms…
…A demo of the Times’ text editor shows how it works. Changes made by different users are marked with strikethroughs or highlights. A user can press a button to accept or reject a particular change or all of them. It looks a lot like revision tracking in Microsoft Word.
ICE is more sophisticated than the “track revisions” function in WordPress, which shows the previous version of a story but doesn’t highlight the exact changes. And while WordPress shows those revisions on another screen, with ICE they appear in the text editing window, right where you add links and boldface text.
ICE Demo. Download ICE from GitHub.
Image: Screenshot from the ICE demo page showing highlighted updates. When a user mouses over yellow text, they see who inserted the changes.
Can a WordPress Plugin Fight Internet Censorship?
Greenhost, a Dutch Web hosting firm, has launched the RePress Project. This is a WordPress plugin that turns your site into a proxy server to connect to Web sites that have been censored/blocked for whatever reason.
Via the RePress Project:
More and more governments from east and west are trying to censor the Internet. For different reasons the governments of countries like Iran, the USA, Syria, The Netherlands and China seek ways to block websites of the web and limit free speech. This plug-in will enable you to get those websites online again for you, your friends and the rest of the world without any hassle. Your website will become a proxy for the blocked website, rerouting any traffic from a user, through your website to the blocked site.
We believe in an Open Web and gladly make it possible for everyone to defend their human right to the free flow of information. By installing this plug-in you are doing your part to keep the Web Open.
Puzzled as to how proxy servers work? Wikipedia has a great overview.
WordPress 3.3 is released.
Called Sonny (after jazz legend Sonny Stitt), the update addresses a number of usability issues.
It also includes a Tumblr importer… not that anyone wants to leave the cozy confines of here to head over there but it’s a nice option to have.
Note that this update is for the self-hosted, open source WordPress, not WordPress.com.
The early mistake I made in WordPress development was trying to do it all myself, even though it was an Open Source project. In the WordPress community a consistent theme has been that the more people contribute their best work the better the end product is, and my primary job is just to get out of the way. It took me a while to learn that, but now it’s ingrained.
Maine’s Bangor Daily News pimped out WordPress in order to create a single editorial workflow for online and print.
Via Mediabistro:
The Bangor Daily News announced this week that it completed its full transition to open source blogging software, WordPress. And get this: The workflow integrates seamlessly with InDesign, meaning the paper now has one content management system for both its web and print operations. And if you’re auspicious enough, you can do it too — he’s open-sourced all the code!
The newspaper’s reporters and editors initially write their articles in Google Docs and when ready to publish send it over to WordPress in a single click. Once in WordPress, it’s just a matter of categorizing and adding some additional metadata.
They then leveraged WordPress’ APIs to create an InDesign plugin that sucks content out of the CMS and into that program.
Click through to watch a short screencast, and check out the plugins they’ve open sourced so you can play with it to.
Our iPad-optimized view is app-like in its functionality, but pure HTML5 goodness on the backend: it supports touch interactions, swiping, rotation, and many other features of the iPad.
John Battelle: I heard blogs are dead.
Matt Mullenweg: I heard that too, on a blog.
A conversation about blogs as the Independent Web, with some time spent on how Tumblr fits into the equation.
Mullenweg is the founder and creator of WordPress, which between WordPress.com and WordPress.org is the most used blogging platform/Content Management System on the Web.
Batelle is the founder of Federated Media, an advertising network focussed on providing solutions to independent media.
Run Time: 18 minutes with 12 minutes of Q&A.
WordPress 3.1 was released Tuesday with this note from its founder Matt Mullenweg.
There’s a bucket of candy for developers as well, including our new Post Formats support which makes it easy for themes to create portable tumblelogs with different styling for different types of posts, new CMS capabilities like archive pages for custom content types, a new Network Admin, an overhaul of the import and export system, and the ability to perform advanced taxonomy and custom fields queries.
With the 3.1 release, WordPress is more of a CMS than ever before. The only limit to what you can build is your imagination.
We like WordPress. We like it a whole lot. And so too do others throughout the online world. It’s pretty much the most popular blogging engine around and is used by news organizations like Reuters, Time, the New York Times, CNN, Le Monde, Fortune and the BBC.
We also like Tumblr and take WordPress’ imitation of Tumblry features as their sincerest form of flattery yet.
Have taken a look at your WP site and am impressed and the WordPress Tumblrize plugin is a good one.
We’ve played with it a bit and found that it works best when we set our WP post to Tumble as a text post. Otherwise, we find it a bit of a crap shoot if we try to post as a Photo, Video, etc., especially since we use a lot of Custom Fields.
End WP nerdery.
Other than that, as I wrote in the Tumblr v WordPress post, I absolutely agree with you on the best of both worlds idea. If you have the bandwidth, it shouldn’t be an either/or proposition but instead both/and.
Thanks for the feedback.
Tough question: you’re asking how we chose between two flavors of awesome.
Here’s a bit of what our needs were/are and our thinking.
In November we decided to launch a blog to get word out about the Future Journalism Project; curate ideas and themes we came across in our research and interviews; and interact with others who are both concerned with and excited by changes taking place in American news media.
To engage publicly we needed a platform to do so. Twitter was a starting point and we post away at @futureJproject.
As said above though, we wanted to curate ideas so needed something that allowed for something more substantial than 140 characters. We could have installed WordPress, Drupal or Expression Engine but that’s overkill for where we are in the project. More importantly, it wouldn’t immediately connect us with a community.
So we looked at hosted solutions and online communities. Facebook was a thought. It’s obviously an easy place to set up a page and post links and such to it like we do here. But it doesn’t paginate, which we like. And it’s Facebook, which with its shifting user agreements and privacy issues we don’t particularly like. With that caveat aside, we will do something there in the upcoming months. It’s simply too big a gorilla to ignore.
WordPress.com was thought about but involves a level of complexity around posting that we didn’t need. Not that it’s difficult to post, just that it takes a few minutes longer than on Tumblr or Posterous. Also, while you can subscribe to blogs, much like you can follow blogs on Tumblr, and like posts, much like you can heart them on Tumblr, and even reblog posts just like you do here at Tumblr, the vibe isn’t as intimate as Tumblr’s.
Put another way, it’s a User Experience thing.
Tumblr positions community as the primary medium with tools given to members to share content with one another. The User Interface of the Dashboard (ie., post a photo, post a link, post a video, etc.) more or less keeps published items short and sweet.
WordPress.com positions publishing as the primary medium with tools given to create some community. The User Interface of its Dashboard suggests creating longer articles and posts.
Since long articles and other content management complexity wasn’t a concern, we went with community. When we do need a more “sophisticated” platform, we’ll still Tumble.
Here are a few reasons why:
We can’t be all happiness and rainbows though. What do we dislike about and/or think could be improved?
For one, some mechanism for back channel conversation. For others, check this lengthy list over on Quora.
Like we said up top though, you’re asking why we chose between two flavors of awesome.
It’s not an either/or proposition. For us it will be both/and… or we should say, we’ll be using a self-hosted WordPress multisite install when the time comes. Right now though, Tumblr accomplishes — and accomplishes very well — everything we need.
Tumblr yesterday confirmed earlier rumors that it had brought in a huge new round of funding, $30 million led by venture capital luminaries such as Spark Capital, Sequoia Capital and Union Square Ventures. Along with the announcement came news that the blogging platform (the content management system for this blog) now has double the pageviews of WordPress, which raised $30 million almost three years ago, according to ReadWriteWeb.
According to Quantcast estimates, Tumblr is serving up 3 billion monthly pageviews, while WordPress is charting a still-impressive 1.4 billion.
While both Tumblr and WordPress are far smaller than Google-owned Blogger, Tumblr’s traffic is soaring in large part due to its simple interface and the ease with which content can be loaded and shared. Tumblr has emerged as platform and a social network in a way that is hard to match.
Tumblr isn’t just for the kids either. A second story on ReadWriteWeb details how Tumblr is becoming the go-to blogging platform for a number of mainstream media outlets such as Newsweek, Rollingstone and Life.
NPR joined the growing list of large media outlets dipping its toe into Tumblr’s pool. NPR senior strategist Andrew Carvin explains why Tumblr was such an appealing medium for experimentation with new audience engagement techniques.
“Tumblr is a visual medium. Photos and snippets of quotes really stand out, while Facebook might have a sentence or two in a wall post and thumbnail with a link to a story,”
WordPress, however is still the platform of choice for enterprise blogs such as The New York Times, GigaOm, TechCrunch and along list of others. Engagement on WordPress hosted blogs is much richer, as the graphic below, compiled by Postrank, demonstrates.

While the popularity of blogging among teens has seen a steady decline, being replaced by status updates on Facebook, or microblogging on Twitter, Tumblr represents a happy medium of rich media embedding, and all the space one could ask for to wax philosophical.
Tumble blogs are at once recognizable, visually stimulating and easy to operate. Does this mean it’s not for serious bloggers? With $30 million in new money in the bank, it will be interesting to see if the New York-based startup, led by youngster David Karp, makes further inroads into enterprise blogging, or if they use the new cash to turn up the fun.
Via Nieman Labs:
Not sure if you want a straight, newsy headline or something with a little more pizzazz? Something keyword-dense and SEO friendly or something more feature-y? This plugin lets you write two headlines for each post and have them presented at random to readers. The plugin records how often each version of the headline has been clicked and, once it has enough data, swaps full-time to the most effective one.
If you’re in the kind of operation that has regular debates over headline strategy, here’s a great way to test it. (Although note that this is measuring clicks on articles within your site — it doesn’t tell you anything about the SEO effectiveness of a headline. You’d have to wait for Google data for that.)
We have lots of debates over the appropriate role of audience metrics in journalism. But personally, I’d rather have those debates armed with as much data as possible. If you want your site to be filled with puns and plays on words instead of SEO-friendly nouns, fine — but it’s worth knowing how much of a traffic impact that decision has when you make it.